According to the analysis of big data in April 2025 of idol individual brand reputation, it was analyzed in the order of 1st place, Big Bang G-Dragon 2nd place, Ive Jang Won-young 3rd place, and BTS Jin.
The Korea Corporate Reputation Research Institute extracted 138,897,886 personal brand big data of 1,730 idols from March 23, 2025 to April 23, 2025 to analyze the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for idol individual brands. Compared to 150,404,487 idol personal brand big data in March, it decreased by 7.65%.
The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol individual brand reputation, it is possible to measure positive negative evaluation of idol individual brands, media interest, and consumer interest and communication volume. It also included monitoring and risk assessment by idol brand reputation editors.
In April 2025, the 30th place for idol's individual brand reputation was analyzed in the order of Big Bang G-Dragon, Ive Jang Won-young, BTS Jin, Blackpink Jenny, Blackpink Rosé, Astro Cha Eun-woo, Espa Karina, BTS Jimin, BTS Jungkook, BTS V, BTS J-Hope, Ive Ahn Yu-jin, BTS RM, Blackpink Jisoo, Ive Ray, Espa Winter, SHINee Key, Red Velvet Sugar, Ive Fall, THE BOYZ Hyunjae, Seventeen Hoshi, Monsta X Minhyuk, Exo Baekhyun, Wanna
Big Bang's G-Dragon brand, which ranked first in idol individual brand reputation, was analyzed to be 6,688,388 with a participation index of 782,838 media index of 964,512 communication index of 1,985,399 community index of 2,955,639. Compared to the brand reputation index of 7,078,959 in March, it fell 5.52%.
In second place, the IVE Jang Won-young brand was analyzed at 5,800,150 with the participation index of 630,238 media index of 661,448 communication index of 1,822,503 community index of 2,685,961. Compared to the brand reputation index of 5,959,953 in March, it fell 2.68%.
In third place, the BTS Jin brand was analyzed at 4,925,947, with the participation index of 305,643 media index of 851,068 communication index of 1,253,145 community index of 2,516,091. Compared to the brand reputation index of 3,689,042 in March, it rose 33.53%.
In fourth place, the Black Pink Jenny brand was analyzed at 4,794,202 with a participation index of 252,692 media index of 757,392 with a communication index of 1,201,885 community index of 2,582,233. Compared to the brand reputation index of 5,878,107 in March, it fell 18.44%.
In fifth place, the Black Pink Rose brand was analyzed at 4,524,182 with a participation index of 209,280 media index of 298,454 communication index of 1,499,574 community index of 2,516,874. Compared to the brand reputation index of 4,880,783 in March, it fell 7.31%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "In April 2025, Big Bang G-Dragon brand ranked first in idol individual brand reputation rankings. According to the analysis of idol personal brand big data, it decreased by 7.65% compared to 150,404,486 idol personal brand big data in March. According to the detailed analysis, brand consumption fell 23.72 percent, brand issues fell 14.21 percent, brand communication fell 9.52% and brand diffusion fell 1.30 percent, according to the reputation analysis.
The Big Bang G-Dragon brand, which ranked No. 1 in idol individual brand reputation in April 2025, was highly rated for "curing, collaborating, and transmitting" in link analysis, while "iris, home sweet home, and KAIST professors" were highly analyzed in keyword analysis. In the positive negative ratio analysis, the positive ratio of big data was recorded at 90.53%," he said.
In April 2025, Idol's individual brand reputation ranking was 100th. G-Dragon, Ive Jang Won-young, BTS Jin, Blackpink Jennie, Blackpink Rosé, Astro Cha Eun-woo, Espa Carina, BTS Jimin, BTS Jungkook, BTS V, BTS J-Hope, Ive An Yujin, BTS RM, Blackpink Jisoo, Ive Rae, Espa Winter, SHINee Key, Red Velvet's Irene, BTS Sugar, Ive Fall, THE BOYZ Hyunjae, Seventeen Hoshi, Monsta X Minhyuk, EXO Baekhyun, Wanna One Leceraphim Kim Chaewon, SEVENTEEN Jeonghan, NMIX Seolyoon, Signature Support, SHINee Minho, OH MY GIRL Arin, EXO Kai, Leceraphim Sakura, Rise Wonbin, TWICE Mina, Super Junior Siwon, Twice Dahyun, I've Lee Seo, SHINee Taemin, Oh My Girl Hyojung, Big Bang Taeyang, Seventeen Woozi, Espa Giselle, LeCeraphim Hong Eunchae, starring THE BOYZ, OH MY GIRL Seunghee, TWICE Nayeon, NCT Mark, Red Velvet Wendy, THE BOYZ New, SEVENTEEN Seungkwan, EXID Hani, NCT DOYOUNG, Wanna One Park Jihoon, ATEEZ San, NMIX Haewon, NMIX Jiwoo, NHYPEN Sunghoon, WINNER Kang Seungyoon, ITZY Yeji, Wanna One Ong Seongwoo, ITZY Ryujin, Girls' Generation Taeyeon, ILLIT Minju, Shinhwa Lee Minwoo, ILLIT Yoona, Hearts to Hearts Ian, ILLIT Wonhee, The Boyz Sunwoo, Wanna One Kim Jaehwan, NMix Lily, Baby Monster Ahyun, ITZY Chaeryeong, Highlight Yoon Doojoon, WINNER Lee Seung-hoon, Pifty Yewon.
